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01.07.2010- Lula Loves

Thursday, 1 July 2010

In celebration of Lula magazine's 5th birthday, editor Leith Clark and set designer Fiona Leahy have collaborated with Harvey Nichols to create and curate an exclusive pop up shop on the recently refurbished fourth floor of the Knightsbridge store. Described as a 'celebration of all things Lula', the pop up shop features exclusive pieces designed by the likes of Erdem, Rodarte, Sonia Rykiel and Miu Miu. And, as if that wasn't enough, Chanel is offering a very special (if somewhat mysterious) treat to shoppers upon their making a purchase from the collection. If you live outside the U.K or can't make it to London, the items that feature as part of the pop up shop are also available to purchase (or simply lust after) online at harveynichols.com. I love this pop up shop idea, as it transforms shopping into more of an experience and brings it an element of theatricality. The images I've seen of the design of the shop itself so far seem to encapsulate the aesthetic and attitude of the magazine perfectly. Here are my picks from the collection...if only I was filthy rich!



Miu Miu Glitter Jewel Peep Toe Shoes, £420

Rodarte Hand Marbled Dress, £2515

Rodarte Love Hate Sweatshirt, £115

The pop up shop is open for one month from today, I'll definitely be popping along once I get back from my holiday, if only to find out what this mysterious Chanel gift is!

What do you think of the idea of a Lula pop up shop? And do you like the collection? 

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