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11.09.2017- London Loves: Espace Gabrielle Chanel

Monday, 11 September 2017

As well as the multitude of pop-up restaurants which populate London, temporary shops and exhibitions have also taken to springing up across the capital city too. The latest of which, launched last Friday, is situated in the heart of Mayfair and has been put together by Chanel in celebration of the launch of their new fragrance, Gabrielle Chanel. Incorporating an in-depth look at the inspiration behind the perfume as well as the unique olfactory experience of creating a new scent, the space has been curated to take you on a journey, from inception to the finished product:


Inspired by Chanel's early life, this new fragrance incorporates orange blossom, jasmine, ylang ylang and the newly created Grasse tuberose- notes which are deconstructed throughout your journey across the space thanks to interactive scent stations and displays. Taking a detailed look at the early life of Gabrielle 'Coco' Chanel, the space has also been curated to incorporate lots of personal touches, such as signature quotes and imagery, as well as a sensory tunnel which brilliantly explores the process of designing the stylish new bottle. With lots of opportunity for spritzing the scent and a bonus complimentary tote bag as you depart, it's well worth a visit! 

Espace Gabrielle Chanel is open at 27 Old Bond Street until 24 September 2017. 

(Image credit: Sarah Farrell, please do not reproduce without permission.)

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